Nothing stands until you say stet.
Stetwell is a newsroom that lives inside your website. It hears the questions your customers are already asking, researches what is true about your business, writes the answers, fact-checks every claim, and brings you a marked proof. You're the editor: nothing runs until you say stet. Then it tracks what every page earns, and learns from it.
Pricing follows the work actually done, so a small job costs less.
stetIn your process notesStandard service starts at $89$79.
no such pricePrice book says $79, now linkedMost orders are back within two weeks.
Qy? sourceNot in your facts. Confirm or cutConsultations are free for new customers.
stetIn your policies
Writing was never the hard part. The hard part is knowing which page is worth writing, whether every sentence on it is true, and whether it earned anything once it went live. Stetwell does that part, and leaves the last word to you.
A whole newsroom. You're the editor.
Writing is one desk. Stetwell staffs all of them, and reports to you.
- EditorYou
The final word. Nothing runs until you say stet.
- ReporterDemand
Hears what your customers ask, in your own search data, and pitches the stories worth running.
- ResearcherEvidence
Gathers what's true: your pages, your documents, your reviews, your price book and an interview in your own words.
- WriterDrafts
Writes in your voice, and adds something the pages already ranking don't have.
- Fact-checkerClaims
Checks every claim and every number against the record, and queries what it can't prove.
- Production deskFinish
Titles, descriptions, structured data, images and internal links, done before you see the proof.
- Corrections deskUpkeep
Looks after what's already live: recovers traffic from dead links, repairs broken ones, fills in missing image descriptions and keeps prices consistent.
- AnalystResults
Tracks what every page earns, from clicks and rankings to the enquiries and sales it leads to, before and after every change.
What happened to the articles.
Every article Stetwell has written on live sites, followed from the first draft into Google.
- Written by StetwellDrafted from each site's own facts144
- Published by a person10 still in review, 1 declined133
- Appearing in Google97% of published129
- Earning clicks38% of published, in the last 28 days50
- On page one41% of published, for at least one search55
- In the top three29% of published, for at least one search39
From the moment a person publishes an article to its first appearance in Google search.
Times those articles were shown in Google search in the last 28 days, with 504 clicks.
Articles written by Stetwell and published by a person on live sites. Google data through 22 to 28 October 2026, depending on the site. Page one and top three mean an average position of 10 or better, or 3 or better, for at least one search in the last 28 days.
Six marks, one editor.
Proofreaders have a mark for every decision. So does Stetwell, and each one is something it does on your site every week.
- Insert
Finds what's missing
It reads your own search data and surfaces the questions people ask you that no page answers yet, ranked by real demand rather than a keyword tool's guess.
- Query
Questions what it can't prove
Drafts are built from your pages, your documents, your price book and a short interview in your own words. A claim it can't trace to that record gets queried, not published.
- Stet
Waits for your word
Nothing publishes itself. Stetwell drafts, marks and waits, and a person makes the call. The software enforces it, so it never depends on anyone remembering.
- Set figure
Keeps every number in one place
Your rates live in one price book and your pages point at it. Change a rate once and every page follows, worked examples included.
- Transpose
Reworks what slipped
It spots pages that are losing ground and proposes grounded fixes, applied as revisions you can review and roll back.
- Revise
Learns from what came back
Clicks, conversions and visits from AI crawlers, page by page, before and after each change. The next round starts from what actually happened.
Why it works.
No magic. Six principles, each one measurable.
Grounded, not generated
Every draft is built from your own material, and every claim is checked against it, rather than written from a model's general knowledge.
Information gain
Each draft has to add something the pages already ranking don't have. It's what Google's own guidance asks for: original value, not a rewrite.
Topical authority
Pages are organized into clusters by meaning, so each one strengthens its neighbors and none competes with them.
First-party demand
Priorities come from your own search data, the questions people actually ask you, rather than third-party estimates.
Measured, then learned
Every change is compared before and after. What works becomes a house rule for the next draft.
Learned across sites
Every Stetwell site shares anonymous totals, never its content or its visitors. A broken release shows up within a day, defaults are tuned on real results, and each site can see how it compares.
Field notes from live sites.
Stetwell has been running quietly on live sites. A few things it has done there.
A price that had spread across several pages matched nothing in the owner's price book. It came out, the real prices went in, and every price and worked example on those pages now recomputes when a rate changes.
Twice it was asked to publish a price it could not source. Twice it declined, said what it would need to proceed, and offered to point readers at the pricing page instead.
Kept on the site itself and still growing, past the point where the search platform's own reporting window lets it go.
Page fetches by AI crawlers in 28 days, counted page by page, so the owner can see which answers AI systems are actually reading.
Figures as of September 2026, from sites running Stetwell in stealth. Sites are not named.
How a page gets made.
Listen
Your own search data shows what people ask you. Stetwell ranks the questions no page answers yet.
Ground
It gathers what's true: your pages, your documents, your price book and your own words.
Proof
It drafts, checks every claim against that record and hands you a marked proof. You publish, or you don't.
Measure
It watches what the page earns and feeds what worked into the next round.
Works with what you already run.
Stetwell plugs into your site and your accounts. Your data stays where it is; Stetwell sees only anonymous totals.
Your website
- WordPress
- SEOPress
- Yoast
- Rank Math
- Redirection
- Bricks
- Beaver Builder
- Search Console
- Analytics 4
- Business Profile
- YouTube
- Ads and Keyword Planner
- PageSpeed Insights
- Indexing API
AI models
- Claude
- OpenAI
- Gemini
- About a dozen more, on your own keys
Discovery
- IndexNow
- llms.txt
- AI-crawler tracking
- Crawler controls
- Bing Webmaster Tools
- Cloudflare
Sales
- Form plugins
- WooCommerce
- FluentCart
- Thank-you pages
- Analytics 4 key events
Pages built with a page builder get paste-ready edits rather than direct changes. Product names are trademarks of their owners.
What it won't do.
- Publish anything without you.
- Invent a price, a date, a statistic or a customer.
- State a competitor's price as fact.
- Rehash what already ranks.Every draft has to add something the top results don't have.
- Follow your visitors around.Sales are linked to the pages behind them, never to names, emails or phone numbers.
- Spend quietly.Every AI call is metered, page by page.
It runs inside your own WordPress site, with your own AI provider keys. Your content, your search history and every decision stay on your site. Stetwell receives only anonymous totals, which make it better for every site, and one switch turns that off.
Every question, answered →Request a seat.
We have been running Stetwell in stealth on live sites, proving it on real businesses before saying a word. Now we're opening a small number of seats.
It suits WordPress sites that publish to win customers and care whether every page is true.
We use what you send only to contact you about early access.